ImajenIT Blog

What Price to Charge?


The one question here at Imajenit we are asked time and time again is how much should I charge for my photography!

How long is a piece of string??

Here are a few points to consider:

  1. Know your competition and have an idea of their pricing structure
  2. Being really cheap wont get you clients who respect your work
  3. If you are rejected due to your price, consider these people as not the type of client you are after and move forward, dont dwell on the fact you've missed a job
  4. Do you have qualifications, if so your price should reflect this, you should also promote this to help you stand out from a very crowded arena
  5. Always be the best that you can be, dont get caught up in what everyone else is doing, its a time waster, all your efforts need to be set on perfecting your own photography business, just keep one eye on the opposition instead of two!
As a ball park fee structure guideline, this is what we suggest:

  1. No qualifications, just starting out $60 to $80 per hour, a good starting point is photographing family and friends. Remember your $60 or $80 when broken down will give you just $30 or $40 per hour because for every hour you spend photographing, you will spend another hour or more in the beginning editing.
  2. With qualification including a Cert IV or Diploma level $80 to $100 per hour.
  3. With many years of photography experience up your sleeve and/or  Degree or Masters anywhere from $150 to $200 and upwards. Even with these qualification you will still need to consider your competition as you would in any business situation.
We hope the team here at Imajenit have been some help to you in deciding your fee structure, if you have any questions please dont hesitate to email us today at Imajenit.